Ulli Appelbaum
Ulli Appelbaum is an award-winning marketing and brand strategy consultant with over 20 years of experience creating and building brand strategies. Ulli has held senior strategy roles at some of the largest advertising agencies in the world, including BBDO, Leo Burnett, Fallon Worldwide, and SapientNitro. He started a brand research & strategy boutique First The Trousers Then The Shoes Inc., in 2014 in Minneapolis, MN.
Ulli has contributed to seven Effies and an ARF (Advertising Research Federation) Ogilvy award for Excellence in Research, and his insights and strategies for Wrigley, Harley Davidson, Hallmark, Nestle, Procter & Gamble, Chrysler, and others have helped build these brands in Europe, Asia, Latin America, and the US. He is the author and creator of 2 sets of method cards to help marketers be better at their jobs:
1. The best-selling Positioning-Roulette method cards, only available on Amazon, a set of 26 method cards, validated by over 1200 case studies of effective brand building, designed to stimulate and inspire your thinking when developing brand positioning platforms, brand positioning statements, value propositions, communication strategies and product concepts. This methodology is in use with thousands of marketers and strategists worldwide. It can be found as a course on skillshare and enjoys overall five-star reviews on Amazon.
2. “Aha!, The Ultimate Insight Generation Toolkit”, a deck of 49 exercise method cards, also available exclusively on Amazon, designed to help you mine for and uncover insights faster (4.5 stars reviews on Amazon).
Ulli has also created the family game, the “26 Popular Children Games from Around The World”, a set of cards designed to help promote cultural understanding and tolerance among children through play (also available on Amazon).
He is a blogger for the Huffington Post, a contributor to various trade publications in the US and Europe, and a regular podcast interviewee and speaker. Ulli is a member of the Practitioner Council of the American Marketing Association.
About The Global Discussion:
The podcast features carefully curated guests from an exciting cross-section of creatives, leaders, and thinkers. New episodes are available on Apple, Google, and Spotify podcasts and several leading podcast platforms. You can listen to and watch the episodes on our dedicated YouTube channel and the website.
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